CRONY’s HISTORY
Malaysia Corporate Headquarters
CRONY BEAUTY (MALAYSIA) SDN BHD
No.1 Jalan USJ 21/8,
UEP Subang Jaya,
47600 Subang Jaya,
Selangor.
BRAND MILESTONE
CRONY‘s Journey
1985
Mr.Louis Liou determine to set up a brand new company to break the conventional products that are luxury and time-consuming. The purchase decision should in the customer’s hand and we should have a healthy and simple lifestyle.
In the early 80’s, CRONY put together a bio-tech research team in Europe, which dedicated their effort in physiology, medicine and plant nutriology. Meanwhile, the team kept contemplating the future trends of beauty & health. At the end, they were among the first to employ botanic bio-technology, which aimed at optimum performance and cell adjustment. This has since been the essence of the sustained brand building for CRONY.
Looking ahead, CRONY Group will continue to uphold its brand philosophy in quality products, and to forge ahead by introducing comprehensive beautiful and health solutions of higher-level. In the world of beauty and health, CRONY promises nothing but the best.
1988
The launch of CRONY brand. CRONY emphasize on the concept of “derived from plants, safe and effective”. Consumer can enjoy effective result and enjoyment as good as top facial salon. CRONY launched professional aesthetic consultation service and the first generation of AA series.
1990
CRONY’s U series shaping lingerie launched in Paris. Its become a hot selling fashion-must-have item in Paris.
1994
The second generation S series shaping lingerie was launched. It break the traditional inner garment concept by blending in trendy elements and become a must have fashion items for every women.
1996
Beauty not the privilege for minority group but also to all women. CRONY’s introduce innovative AS and S series that lingerie program. It’s addressed many women body shape need and magically changes the body shape.
2002
CRONY’s believe that beauty and health are inseparable. C series health food was launched, with the product concept of ‘pure and compound of the functional nutrition foods’. It is a safe choice for family nutrition and health supplement.
2008
CRONY concerns on global warming, green consumption and other environmental issues. With the aim of protect nature, reduce the consumption of the Earth’s resources and promote sustainability health of human’s by natural healing ability, CRONY head quarters was established in Gold Coast, Australia. We hope to make the Earth a better place and look forward for your participation.







